Imagine your potential customer: she is in your store to buy a pair of shoes. The shop assistant opens a few boxes and hands her the shoes, but at some point there is a pause. Between the opening of the box and the handing of the shoe to be tried, the shop assistant takes a few seconds to pull out a nice sack before the shoes.

The client’s attention is immediately attracted, she looks up at the new object and observes it, maybe in silence. She begins to imagine the beautiful shoes it contains: will they be the same colour? Will they be different? What material will be made of?
Sometimes the shop assistant says something.
For example, she explains that the sack was specifically designed to protect the shoes: “See? It is divided into two, in order to prevent the fine and delicate leather from being ruined by rubbing”.

The choice of the fabric is fundamental: it reveals the shoe. Imagine an elegant and luxurious pair of women's shoes, lying comfortably in a soft alcantara case.

The image and the pleasant surprise will accompany the customer up to the moment of purchase and maybe will be decisive for the choice.

Once the threshold of the shop has been crossed, the shoe bag puts aside its aesthetic function and becomes a really useful gift. For many years it will be used to protect and carry your shoes, eliminating the encumbrance of the box: do not risk your shoes being carried in the bag of another brand!